Wine is one of the most desirable products in agriculture. But producers must navigate an intricate web of challenges to ensure the product is ready for consumers: winemakers need to balance finance, storage, labor, blending, and other logistics, while uncertainties like climate variations, pests/disease, and market demand add further layers of complexity. All of this while hewing to regulations and stringent standards of quality, not to mention refining offerings to meet the demands of an evolving consumer palate without compromising the essence of long-standing traditions. With so many variables, wineries must optimize every acre to manage complex supply, blend, and sales planning.
At the same time, wine producers need the technological infrastructure that supports next-generation innovation while mitigating and adapting to new levels of global climate change and economic risk.